FORMA

ROLE | BRAND DESIGNER

2019 - Business sold to Vivabox Solutions as part of Design Packaging Inc (DPI)

1. Brand Redesign

Retargeting the brand - Forma was born as a sandbox for structural design in packaging. While it had already grown a large social following due to its development of new and exciting packaging design. The brand was a bit stale on the visual side. We wanted to re-target the brand to better capture the social base and help solidify new channels that were to be integrated in the brand ecosystem after its relaunch.

Inspiration and alignments

Next Steps

Once the final mark had been decided we set out to build a set of brand guidelines. This included rules for the logos, demographics, brand voice spectrums, colors and even photographic best practices for lighting and form. The final marks, color sets and motion concepts can be seen below.

2. Website Concept

Direction: Chris Turbyfill (CEO), Design: Michael Gwynn

Putting the brand to use - Forma was a digital brand. However its website, which was intended as a means for digital mock-up sales, was clunky in mobile. The target was to build a site optimized for all three common screens so that the items were accessible at every channel but the two working screen sizes would be best suited for converting individuals to the mock-up sales page.

 

SKILLS, RESPONSIBILITIES & OPPORTUNITIES

+ Brand Design

  • Logos, Brand Color, Voice, Image Treatments, Guidelines, Strategy

+ Packaging Design

  • Structural concepts, Dielines, Visual Design, Art Direction

+3D Modeling - Basic mechanicals, scale product items, renderings for presentation and for design

+ Photography

  • Social & Brand Photography

+ Team Management

+ Business Developent

  • Physical mock-ups, Presentations, Digital comps and renderings

+ Web Design

  • Outlining, Wireframing, Front-end Dev